Senior Marketing Manager

 

Job Role: Senior Marketing Manager

Location: Hybrid - London

Salary: Competitive (DoE)

 

Why do we want you?

We're looking for a results-driven B2B Marketing Manager/ Marketing Officer to drive our healthcare specialist data and insights healthcare portfolio of products and consultancy.   

 

You'll have experience in delivering cutting-edge strategic marketing campaigns, ideally within a pharmaceutical setting, and be outcome obsessed in everything you do - from tracking lead flow from campaign response through to pipeline generation, and collaborating with inside sales and sales management to improve conversion metrics and beat goals.

 

If you have a growth mindset and experience of working with complex products in a fast-paced environment and want to work in a market-leading business, we'd love to hear from you!

 

“No-one understands the NHS better”

 

HSJ Information Ltd (previously Wilmington Healthcare) covers HSJ Market Intelligence, the UK’s most advanced NHS Data Analysis agency: HSJ Advisory, a consultancy specialising in NHS-Industry partnership and market access; HSJ, the journal for healthcare leaders and HSJ Events, inspiring healthcare leaders to transform patient care.

 

We partner with hundreds of life science companies – pharma, MedTech, diagnostics, and digital – to optimise their planning, execute their launch, and advance their customer engagement, and ultimately build partnerships with the NHS. 

Here at HSJ Information Ltd, we transform the way suppliers work with the NHS – enabling them to understand their market, engage intelligently, in order to work effectively with the NHS customers to improve patient pathways and outcomes and deliver true value. Our insights and expertise are second to none.

 

Working as part of a collaborative and progressive marketing team, your main responsibilities will include, but won't be limited to:

 

• Developing and delivering effective strategic marketing campaigns for our complex data and consultancy offerings that drive leads, engagement, growth and revenue.
• Collaborating with business development managers, sales team leaders and consultants to ensure sales enablement via the effective provision of materials, campaigns and content, and personalised campaigns as required.
• Interrogating, maintaining and enhancing marketing data to identify and segment target groups and ensure best response and uptake of campaigns.
• Monitoring and updating all output channels and platforms so that offerings are understood by target customers drive leads. Working with Head of Marketing and Content Director as required.
• Maintaining a calendar of current and planned activity to support awareness across stakeholder groups.
• Writing compelling copy and delivering marketing material that engages current and target audiences.
• Building a repository of customer case studies and feedback.
• Driving and developing customer personas and journeys in collaboration with the product and engagement teams.
• Internal and external stakeholder management and mapping
• Delivering regular reporting metrics against KPIs and suggesting any change to approach
• Work with any external agencies to effectively deliver campaigns.
• Managing any direct reports.

We always support colleagues to develop their skills but to be successful in this job you really do need to already be able to tick most of these boxes...

 

We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.

 

You will also need the following:

 

Essential:

• Strong experience of strategic multi-channel campaign planning and delivery, including account-based marketing and multi-variant campaigns.
• Experiened in complex product/ service marketing with large revenue targets.
• Building lead pipeline / lead generation and nurturing.
• Effective use of content and media to engage.
• Outstanding stakeholder management and communication skills.
• Experienced in co-ordinating the production of sales collateral/ assets.
• Successful budget management skills to support the best ROI and engagement.
• Utilising external agencies such as PPC to maximise campaigns.
• Knowledge of marketing automation platforms, such as Marketo and Pardot.
• Advanced level of Microsoft capabilities i.e., Excel, Word, PowerPoint, and Outlook. SharePoint experience is an advantage.
• Social Media campaign management, such as Sprout or Hootsuite.
• Knowledge of CRM software, such as Salesforce, MS Dynamics, or similar.

 

Desirable:

• Marketing degree or equivalent qualification.
• Management experience.
• Experienced working with data and digital products.
• Experience of working within and understanding of the UK healthcare sector.
• Knowledge of Canva, Adobe Photoshop or similar.
• Knowledge of Google Analytics, Webtrends, Tableau or similar an advantage.
• Knowledge of PPC including Google Ads and Linked-in an advantage.

You are naturally creative and innovative and have the ability to empathise with others to understand their needs and motivations. You are a strong communicator both verbally and in writing and have an amazing attention to detail. You are planning focused and are comfortable managing multiple projects and deadlines.

Discover Your Potential with Us

 

At HSJ Information Ltd, we believe in empowering our people to take ownership of their careers. You’ll find the support, opportunities, and values needed to thrive—whether your goals are personal or professional. We champion inclusivity, innovation, and integrity, fostering a culture of collaboration and curiosity.  We shortlist all applicants who meet our essential role criteria, in addition we guarantee an interview for all disabled applicants who meet the essential role criteria.  If you would like to be considered for this scheme, you require an alternative method of applying, or require any reasonable adjustments please contact us at opportunities@wilmingtonplc.com.

 

Our team is courageous, creative, and passionate about making a difference. If this sounds like the environment where you’d succeed, join us and make your mark. When you join us, you’ll be able to utilise hybrid working, and receive benefits that include a generous bonus scheme, pension, life assurance, additional holiday purchase, healthcare, cycle to work scheme, discount vouchers and access to wellbeing resources.

 

Apply now to embark on a new challenge with HSJ Information Ltd.

 

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