Business Development Manager - Event Sponsorship

 

 

Job Role: Business Development Manager - Event Sponsorship

Location: Hybrid - London - 2 days in office per week 

Salary: Competitive

 

Why do we want you?

You're an experienced and highly credible Sales Manager/ Exhibitions Sales Manager, with proven experience within B2B event sponsorship & exhibition sales, ideally within the UK healthcare market.

 

Your passion is smashing KPI and telephone sales in a fast paced environment means you have a solid record of exceeding your sales targets through combining new business sales campaigns with repeat sales from existing customers.  

 

Your desire to succeed means your sales action plan is well thought through and regularly re-evaluated enabling you to forecast accurately and exceed your sales target. You're a positive and confident individual looking to join an award-winning team!

 

About us.

Our Wilmington Healthcare Events EMEA team deliver successful events for a variety of leading brands within our portfolio of businesses including Health Service Journal (HSJ). If you are looking for problem-solving, progression and collaboration, you'll find it here and more!

As our Business Development Manager, you'll be working alongside our award-winning HSJ Events team! The team is incredibly dedicated and hugely passionate about delivering commercially successful events and marketing solutions that help improve patient outcomes.

 

You will use your experience, drive, and tenacity to secure new sponsors and exhibitors as well as retaining existing clients. Your strong sales skill set will help you to navigate senior decision makers to encourage them to utilise our events via sponsorship & marketing services to meet their objectives and grow their businesses.

 

Core Responsibilities:

• Develop a comprehensive sales plan to deliver and/ or exceed your monthly, quarterly, and annual sales targets.
• Proactively source & secure new business revenue in agreed territory whilst managing & growing existing accounts.
• Balance consultative selling with selling the range of products in the portfolio.
• Develop a pipeline of four times your monthly target.
• Secure a minimum of 30 meetings a month, either in-person or via Microsoft Teams.
• Seek, drive, and maximise sponsorship partnership opportunities by avoiding discounting and focusing on the value proposition to drive yield.
• Forecast effectively - weekly, monthly, quarterly.
• Establish and maintain positive relationships with customers.
• Build sponsorship spectrum, identify potential sponsors. 
• Follow the client through to delivery, collaborating with our internal functions.

We always support colleagues to develop their skills but to be successful in this job you really do need to already be able to tick most of these boxes...

 

We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.

 

The essential experience needed for this role includes:

• Extensive B2B event sponsorship sales experience in an events business, or similar.
• Strong people skills, and relationship building experience
• A successful history of hitting sales targets.
• Demonstrable experience in finding and securing new business.
• Experience of selling marketing solutions.
• Good knowledge of SalesForce, Sales Navigator & Natterbox (or similar).

 

The desirable experience needed for this role includes:

• Experience of business development, or similar, within the UK healthcare market.

You are goal orientated, planning focused and you enjoy influencing and persuading others through delivering messaging in a motivational personalised manner to your target audience. You are sociable and a fantastic relationship builder who has outstanding verbal communication skills and uses empathy to understand and relate to others. You are resilient and adapt to change with ease.

Find what you’re looking for

Our people sought out empowerment and opportunity. And they found both here. You’ll find what you’re looking for too. Our values help us achieve our goals – whether they’re personal, professional or those of our client. We believe in inclusivity and collaboration; we stay curious and ambitious and champion innovation. Here, colleagues are trusted partners who act with integrity. We are brave and passionate. Courageous and creative. We are Wilmington plc. Are you? Join us and achieve more within your career with mutual respect, support and fair rewards.

 

What we’ll give you

When you join us, not only will you find what you’re looking for, but you’ll also be able to utilise hybrid working, and receive benefits that include a performance-related bonus, pension, life assurance, additional holiday purchase, healthcare, subsidised gym memberships, cycle to work scheme, discount vouchers and access to wellbeing resources.

 

Bring what makes you unique

We value diversity and embrace the unique experiences, knowledge, and perspectives that drive innovation and creativity throughout Wilmington plc. Our goal is to build a positive culture that showcases individuality and supports everyone, including those with disabilities. Let us know, and reasonable accommodations and adjustments will be made to support you and ensure equal access to opportunities and a fair application process.

 

Our multi-award-winning events team contribute to more than 50 annual conferences that provide cutting-edge information and bring people together at some of the most well-respected events in the finance, law enforcement, government, and compliance space. Join us, and you’ll immerse yourself in a business that’s passionate about creativity, progression and collaboration. You will have the opportunity to make a tangible impact in our sector. Find what you’re looking for at Wilmington Events EMEA. Apply now.

 

The Legal Bit! 

The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

 

*Please note that this role may remain advertised until an offer of employment has been made.

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