Digital Marketing Manager

Job Locations US | US
Posted Date 2 weeks ago(16/9/2022 12:43 PM)
Division
Training
# of Openings
1
Brand
Wilmington FRA

Company Outline

 

FRA - RISE - ARK - CW

 

Job Role: Remote Digital Marketing Manager

Location: US Remote Home Working  

Salary: Competitive 

 

Why do we want you?

You are a Digital Marketer with experience in a B2B or B2C environment.

 

We are Wilmington plc

Wilmington plc is a portfolio made up of a specialist brands providing custom solutions to customers across the globe from over 10 different offices. We provide a wide range of products including specialist information and data, and high quality training and education, to help professionals manage Governance, Risk & Compliance (GRC) and Regulatory Compliance challenges. Find out more about our core purpose and how we help our customers do the right business in the right way.

 

Our two divisions, Information & Data and Training & Education, are underpinned by the work of experts in their field, including data and technology specialists and highly skilled practitioners who deliver our training and education solutions.

 

Our ambition is to have the best people work with us at Wilmington, delivering their best work because we care about them, include them and empower them. We will  support you, develop you and recognise you.

 

Wilmington FRA is part of Wilmington’s Training Division and is one of the nation’s largest conference organizations. Our four brands include ARK Group (legal), Compliance Week (compliance), FRA (finance & law enforcement), and RISE (health care). We are the preferred resource for professionals seeking continuing education, networking opportunities, and professional development through our calendar of 50+ conferences annually covering timely topics relevant to our audience of mid- to senior-level and C-suite executives.

Main Purpose of Role

Wilmington FRA is one of the nation’s largest conference organizations. As a division of London-based Wilmington PLC, our four brands include ARK Group (legal), Compliance Week (compliance), FRA (finance & government), and RISE (health care). We are looking for a Digital Marketing Manager which is a brand new role to our marketing team. This person should have experience in digital marketing in a B2B or B2C environment including paid search, SEO, social media, and retargeting, resulting in lead generation.

 

RESPONSIBILITIES

The Digital Marketing Manager is an internal business partner, working collaboratively with the marketing team to drive conference attendee revenue, generate leads for the sales team, and promote overall brand awareness. The Digital Marketing Manager will:

 

  • Be responsible for generating event revenue and high-quality leads for our portfolio of 50+ events annually in the health care, finance, law enforcement, compliance, and legal space
  • Have a full understanding of the target audience we are seeking at a per conference and per brand level
  • Expand the database for all events, as well as all four brands through digital marketing channels
  • Manage retargeting platform (AdRoll) and retargeting budget, liaising with design team and conference marketers to determine budget, messaging, and audience
  • Manage search engine optimization strategy across all events and brand websites
  • Manage paid search strategy and budget per brand as well as for large events, collaborating with conference marketers on budget, messaging, and audience
  • Collaborate with social media manager to supplement organic social media strategy, focusing on paid opportunities and other LinkedIn avenues to reach target audience
  • Collaborate with conference marketers to create a social media strategy for large events
  • Serve as liaison with industry publications and partners, including negotiating advertising placements and working with conference marketers to determine the best avenue
  • Collaborate with editorial team on channels to share content
  • Work with design team to ensure all assets used are brand compliant
  • Be a team player alongside conference marketers to deliver expertise and assistance from a digital perspective
  • Own Google Analytics platform including updates and news to be shared with the team
  • Create landing pages in content management system to optimize digital marketing efforts
  • Complete return on investment analysis of digital marketing channels on a regular basis to determine where to continue spend

Skills and Experience Required

We always support colleagues to develop their skills but to be successful in this job you really do need to already be able to tick most of these boxes...

 

We know it’s not a skill, but you must have permission to work in the role’s location by the start of their employment.

 

  • Bachelor’s Degree in business/marketing or related field
  • Experience in a B2B or B2C environment
  • Certified in Google Ads & Analytics
  • Experience with CRM systems (Salesforce a plus) and marketing automation platforms (Marketo a plus)
  • Ability to think analytically and review data
  • Ability to thrive in a fast-paced work environment with the ability to effectively time manage, prioritize and multitask
  • Strong digital marketer with experience running multi-touch & multi-channel campaigns
  • Excellent relationship building skills in person, on the phone and via video
  • A team player that works independently and is a self starter
  • Results oriented and able to think creatively to reach goals
  • Experience in the health care industry is desirable
  • Prior event marketing experience is desirable

Wherever you are in your career and whatever your expertise, we look for people who:

  • are passionate about providing high quality solutions to our customers
  • love varied work that plays to their strengths while helping them develop
  • want to work together to learn, grow and achieve common goals
  • are excited to be part of a diverse and unique global community
  • who want to be recognised for the unique talents, experiences and insights they bring to Wilmington.

Before you go....

Why join us?

We are a dynamic business, providing a huge number of products to a wide range of customers. Therefore we understand the power of diversity, and we celebrate the innovation and creativity that can be achieved through our own unique experiences, knowledge, and perspectives. We love to build teams that showcase our individuality and creativity, building our positive culture across our organisation.

 

Our work provides variety, development and the opportunity to be part of a committed community of over 700 colleagues in 8 countries worldwide. Our environment is encouraging, supportive, and committed to individual, business and team growth; one where people love to join and make an impact. We embrace new ideas and fresh thinking, we overcome challenges together, and we rely on each other to bring innovation to life. At Wilmington, we work hard to help each other grow and succeed.

 

What do we offer?

Joining Wilmington means you’ll be part of a dedicated team, committed to providing high quality services and support to our customers. Our people are empowered to learn and develop themselves, and being part of our team, we provide the opportunities for you to grow.

 

We offer a great core benefits package which includes performance related bonus, 401K, medical, dental and life cover.

 

We have a hybrid working framework that balances flexible working with providing the space for collaboration and learning from each other.

 

We care about the physical and mental health of all our colleagues. We provide an extensive range of wellbeing resources so that everyone feels supported, and has the best opportunity to do their best work.

 

Wilmington

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The Legal Bit!

The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

 

*Please note that this role may remain advertised until an offer of employment has been made.

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