Senior Marketing Executive

Job Locations UK-London
Posted Date 2 months ago(2/8/2022 4:44 AM)
Division
Intelligence
# of Openings
1
Brand
Wilmington Healthcare

Company Outline

WHC+HSJ-01_ICIMS

 

 

Job Role:  Senior Marketing Executive Hybrid 

Location: London, E1

Salary: Competitive + Bonus, Health Cash Plan, Pension

 

Why do we want you?

We want you because you are an experienced B2B Marketing Executive who is ready to move to a Senior Marketing Executive position.

 

You have experience of email marketing with data selection knowledge and you are looking for an autonomous role supporting a high profile product within a growing organisation.  

 

It's a very exciting time to join Wilmington Healthcare due to the investment in this part of our product portfolio so if you have a consistent record in direct and email marketing combined with some campaign management experience this could be just the role you are looking for.

 

Wilmington Healthcare, part of Wilmington plc, is a market leading provider of healthcare data, education, news and information resources with outstanding analytics capabilities. We provide our clients with market leading insight into local health economies, complemented by increased access to senior health customers and the wider NHS enabling improved outcomes for patients.  Our leading insight and news service, the Health Service Journal, provides the most influential people in health with vital intelligence, analysis and advice.    

Main Purpose of Role

As a Senior Marketing Executive with Wilmington Healthcare you will be helping us to continue to grow our data, marketing services and analytics revenues.

 

You will be able to use your previous multi-channel marketing experience in a commercial environment  to own and run your own marketing campaigns using the latest marketing automation and CRM technology, social media, events, and digital/online marketing channels.


Accountabilities:

  • You will be responsible for increase new business acquisition, working effectively with the sales teams to drive revenue growth
  • Your skills support help to develop and co-ordinate activity across multiple channels including email, PPC, website, print, events and social media to drive lead generation, improve customer insight and sales conversion
  • You will be creating compelling, needs-based campaigns that clearly articulate the value of the products and services we provide
  • You will review customer metrics (sales, revenue, opens, clicks, CPR, CPA etc.) and create a robust testing plan, underpinning the effectiveness of all campaign activity
  • You will develop customer data builds to increase effective targeting, response/conversion rates
  • You will be able to use your knowledge to exploit our marketing automation platform (Marketo) to deliver effective direct campaigns
  • You will be using market intelligence and analysis to increase understanding of our audiences and effectiveness of our campaigns
  • Your knowledge and expertise will add value to the wider marketing teams at Wilmington PLC to develop talent and drive operational excellence

 

This is an ideal role for a high-reaching individual, with multi-channel marketing experience in a B2B environment who is looking for an autonomous marketing role within a growing organisation.

Skills and Experience Required

We always support colleagues to develop their skills but to be successful in this job you really do need to already be able to tick most of these boxes...

 

We know it’s not a skill, but the successful person will need to have permission to work in the role’s location by the start of their employment.

 

You will also need;

  • Sufficient marketing experience obtained in a B2B environment
  • Consistent track record in direct marketing, campaign management and digital marketing
  • Good understanding of online audiences’ behaviour, needs and changing trends
  • Able to work to challenging targets within tight timeframes, prioritising and setting clear measurable and achievable goals
  • Validated experience of developing strategic plans and budgets
  • Ability to spot opportunities and transform ideas into practical reality and review existing challenges and generate fresh solutions
  • Ready to work as part of the team and test and innovate to drive results
  • In-depth understanding of web analytics (Google Analytics or equivalent packages)
  • Email marketing experience with data selction knowledge.
  • if you don't have Marketo experience, experience of working in the healthcare or life sciences market would be sufficient

Personal qualities:

  • Creative and curious
  • Target oriented - you have worked in a measured environment.
  • Excellent attention to detail, and skilled at creating, implementing, and monitoring plans
  • Highly articulate and able to communicate confidently with senior stakeholders.
  • Excellent written communication skills.
  • Highly analytical and well versed in interpreting data and well versed in tracking metrics such as ROI
  • Well organised and able to handle and prioritise a diverse workload.
  • Able to create a network of peers and build relationships across the business.
  • A positive, proactive, and flexible attitude

 

Before you go....

Why join us?

We are a dynamic business, providing a huge number of products to a wide range of customers. Therefore we understand the power of diversity, and we celebrate the innovation and creativity that can be achieved through our own unique experiences, knowledge, and perspectives. We love to build teams that showcase our individuality and creativity, building our positive culture across our organisation.

 

Our work provides variety, development and the opportunity to be part of a committed community of over 700 colleagues in 8 countries worldwide. Our environment is encouraging, supportive, and committed to individual, business and team growth; one where people love to join and make an impact. We embrace new ideas and fresh thinking, we overcome challenges together, and we rely on each other to bring innovation to life. At Wilmington, we work hard to help each other grow and succeed.

 

What do we offer?

Joining Wilmington means you’ll be part of a dedicated team, committed to providing high quality services and support to our customers. Our people are empowered to learn and develop themselves, and being part of our team, we provide the opportunities for you to grow.

 

We offer a great core benefits package which includes performance related bonus, pension and life assurance. We also offer a flexible benefits package so you can tailor your benefits to suit you ie additional holiday purchase, healthcare, subsidised gym memberships, cycle to work schemes and discount vouchers.

 

We have a hybrid working framework that balances flexible working with providing the space for collaboration and learning from each other.

 

We care about the physical and mental health of all our colleagues. We provide an extensive range of wellbeing resources so that everyone feels supported, and has the best opportunity to do their best work.

Wilmington

The Legal Bit!

The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

 

*Please note that this role may remain advertised until an offer of employment has been made.

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