Marketing Coordinator

Job Locations US
Posted Date 3 months ago(5/7/2022 10:50 AM)
Division
Training
# of Openings
1
Brand
Wilmington FRA

Company Outline

 

FRA - RISE - ARK - CW

 

Job Role: Remote Marketing Coordinator

Location: US Remote Home working 

Salary: Competitive 

 

Why do we want you?

You are a Marketer with copy writing skills and experience in project management within a B2B or B2C environment, who thrives in a fast-paced environment and has excellent organizational skills, with a degree in business/marketing or a related field. 

 

 

We are Wilmington plc

Wilmington plc is a portfolio made up of a specialist brands providing custom solutions to customers across the globe from over 10 different offices. We provide a wide range of products including specialist information and data, and high quality training and education, to help professionals manage Governance, Risk & Compliance (GRC) and Regulatory Compliance challenges. Find out more about our core purpose and how we help our customers do the right business in the right way.

 

Our two divisions, Information & Data and Training & Education, are underpinned by the work of experts in their field, including data and technology specialists and highly skilled practitioners who deliver our training and education solutions.

 

Our ambition is to have the best people work with us at Wilmington, delivering their best work because we care about them, include them and empower them. We will  support you, develop you and recognise you.

 

Wilmington FRA is part of Wilmington’s Training Division and is one of the nation’s largest conference organizations. Our four brands include ARK Group (legal), Compliance Week (compliance), FRA (finance & law enforcement), and RISE (health care). We are the preferred resource for professionals seeking continuing education, networking opportunities, and professional development through our calendar of 50+ conferences annually covering timely topics relevant to our audience of mid- to senior-level and C-suite executives.

Main Purpose of Role

The Marketing Coordinator works collaboratively with internal teams including marketing, production, and sales to drive conference attendee revenue and generate leads for the sales team. This is a role that requires excellence in project management, time management, and multi-tasking. The Marketing Coordinator will:

 

  • Own the marketing and project management for 25+ events annually in the health care, finance, law enforcement, compliance, and legal space
  • Collaborate with internal teams to define target audience for each conference
  • Write compelling email copy with the goal of engaging readers and generating leads
  • Maintain event websites by making real-time updates in content management system
  • Write persuasive copy for event websites and brochures, following brand and copywriting guidelines
  • Collaborate with marketing & editorial team on digital and content marketing strategies
  • Communicate with sales reps on each conference to generate feedback and determine how to improve marketing messaging
  • Interact with external conference sponsors on an as-needed basis
  • Serve as the project manager for assigned events, communicating with all internal teams to keep external marketing channels up-to-date
  • Analyze marketing activities on a weekly basis including email and lead generation reports
  • Stay on top of year-over-year progress and course correct as needed
  • Review all event assets with a keen eye to ensure accuracy
  • Assist with on-site conference assets from a marketing perspective including signage and promotional materials
  • Complete analysis of events to help launch events, as well as wrap up and debrief past events
  • Be mindful of milestone dates in the event lifecycle and be able to hit due dates as outlined

Skills and Experience Required

We always support colleagues to develop their skills but to be successful in this job you really do need to already be able to tick most of these boxes...

 

We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.

 

You will also need;

  • A Bachelor’s Degree in business/marketing or related field
  • Experience in a B2B or B2C environment
  • Ability to thrive in a fast-paced work environment with the ability to effectively time manage, prioritize and multitask
  • Copywriting skills with examples to share
  • Experience with content management system (Umbraco a plus)
  • Ability to think analytically and review data
  • The drive to hit milestone dates in a timely manner
  • Excellent relationship building skills in person, on the phone and via video
  • A team player that works independently and is a self starter
  • Results oriented and able to think outside the box to reach goals
  • Prior event marketing experience a plus
  • Prior marketing automation experience a plus

 

Wherever you are in your career and whatever your expertise, we look for people who:

 

  • are passionate about providing high quality solutions to our customers
  • love varied work that plays to their strengths while helping them develop
  • want to work together to learn, grow and achieve common goals
  • are excited to be part of a diverse and unique global community
  • who want to be recognised for the unique talents, experiences and insights they bring to Wilmington.

Before you go....

Why join us?

We are a dynamic business, providing a huge number of products to a wide range of customers. Therefore we understand the power of diversity, and we celebrate the innovation and creativity that can be achieved through our own unique experiences, knowledge, and perspectives. We love to build teams that showcase our individuality and creativity, building our positive culture across our organisation.

 

Our work provides variety, development and the opportunity to be part of a committed community of over 700 colleagues in 8 countries worldwide. Our environment is encouraging, supportive, and committed to individual, business and team growth; one where people love to join and make an impact. We embrace new ideas and fresh thinking, we overcome challenges together, and we rely on each other to bring innovation to life. At Wilmington, we work hard to help each other grow and succeed.

 

What do we offer?

Joining Wilmington means you’ll be part of a dedicated team, committed to providing high quality services and support to our customers. Our people are empowered to learn and develop themselves, and being part of our team, we provide the opportunities for you to grow.

 

We offer a great core benefits package which includes performance related bonus, 401K, medical, dental and life cover.

 

We have a hybrid working framework that balances flexible working with providing the space for collaboration and learning from each other.

 

We care about the physical and mental health of all our colleagues. We provide an extensive range of wellbeing resources so that everyone feels supported, and has the best opportunity to do their best work.

 

Wilmington

GRC logo (002)

The Legal Bit!

The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

 

*Please note that this role may remain advertised until an offer of employment has been made.

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