Marketing Associate

Job Locations US
Posted Date 1 month ago(5/7/2022 10:50 AM)
# of Openings
Wilmington FRA

Company Outline



Job Role: Marketing Associate

Location: US Hybrid/Home

Salary: Competitive 


Why do we want you?

You are a marketer with experience in digital marketing tactics and project management who thrives in a fast-paced environment and has excellent organizational skills, with a degree in business/marketing or a related field. 



We are Wilmington plc

Wilmington plc is a portfolio made up of a specialist brands providing custom solutions to customers across the globe from over 10 different offices. We provide a wide range of products including specialist information and data, and high quality training and education, to help professionals manage Governance, Risk & Compliance (GRC) and Regulatory Compliance challenges. Find out more about our core purpose and how we help our customers do the right business in the right way.


Our two divisions, Information & Data and Training & Education, are underpinned by the work of experts in their field, including data and technology specialists and highly skilled practitioners who deliver our training and education solutions.


Our ambition is to have the best people work with us at Wilmington, delivering their best work because we care about them, include them and empower them. We will  support you, develop you and recognise you.


Foundation Research Association (FRA) are part of Wilmington's Training Division and are the  preferred  resource  for  professionals  seeking  cutting-edge information on the next wave of business opportunities in the areas of finance, law enforcement, government, legal and compliance.  FRA produces more than 20 conferences annually, focused  on  sophisticated  topics  and  ample  networking opportunities  for  thousands  of  executives  from  mid-  to  senior-level  and  C-suite. 

Main Purpose of Role

You will be responsible for driving strategic marketing tactics for the organization’s two flagship executive-level conferences annually with the goal of driving leads and revenue.


This will include:-

  • Developing comprehensive marketing campaigns for assigned conferences
  • Collaborating with conference production to define the target audience
  • Creating a tailored marketing strategy using demographic and behavioral characteristics of the audience to inform the approach
  • Utilizing multi-channel marketing tactics including but not limited to email marketing, retargeting, social media, content marketing, direct mail, search engine optimization and paid search
  • Collaborating with conference sponsors and speakers to develop a co-marketing approach
  • Establishing media partnerships and serve as the primary contact
  • Creatively utilizing social media to identify individual influencers that can amplify marketing reach

You will serve as a project manager, working with internal and external resources to ensure marketing campaign success by:-

  • Collaborating with internal and external subject matter experts to translate knowledge into strategic marketing initiatives
  • Coordinating with Graphic Designers, Email Marketers and Systems Architect to ensure all marketing tasks are completed on time and within budget
  • Working closely with conference-assigned Producer, Business Development Representative and Sponsorship Sales Representative to communicate marketing strategy and drive collaboration to reach revenue goals

You will also be responsible for regular reporting of marketing campaign progress resulting in new, out-of-the-box tactics to drive attendance to conferences by:-

  • Reviewing marketing activities and results on a weekly basis
  • Creating and following pacing reports to compare YOY progress
  • Making recommendations for success based on reporting and analysis
  • Ensuring marketing tactics are performed within budget

Skills and Experience Required

We always support colleagues to develop their skills but to be successful in this job you really do need to already be able to tick most of these boxes...


We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.


You will also need;

  • A Bachelor’s Degree in business/marketing or related field
  • Experience in a B2B or B2C environment
  • Experience with CRM systems (Salesforce a plus) and marketing automation platforms (Marketo a plus)
  • Google Ad Words experience and ability to think analytically
  • Ability to thrive in a fast-paced work environment with the ability to effectively time manage, prioritize and multitask
  • Experience running multi-touch & multi-channel campaigns
  • Excellent relationship building skills in person, on the phone and via Skype
  • To be a team player that works independently and is a self starter
  • Results oriented and able to think outside the box to reach goals
  • Copywriting experience for multiple channels 

Experience in a healthcare or finance industry and prior event marketing experience is desirable. 


Wherever you are in your career and whatever your expertise, we look for people who:

  • are passionate about providing high quality solutions to our customers
  • love varied work that plays to their strengths while helping them develop
  • want to work together to learn, grow and achieve common goals
  • are excited to be part of a diverse and unique global community
  • who want to be recognised for the unique talents, experiences and insights they bring to Wilmington.

Before you go....

Why join us?

We are a dynamic business, providing a huge number of products to a wide range of customers. Therefore we understand the power of diversity, and we celebrate the innovation and creativity that can be achieved through our own unique experiences, knowledge, and perspectives. We love to build teams that showcase our individuality and creativity, building our positive culture across our organisation.


Our work provides variety, development and the opportunity to be part of a committed community of over 700 colleagues in 8 countries worldwide. Our environment is encouraging, supportive, and committed to individual, business and team growth; one where people love to join and make an impact. We embrace new ideas and fresh thinking, we overcome challenges together, and we rely on each other to bring innovation to life. At Wilmington, we work hard to help each other grow and succeed.


What do we offer?

Joining Wilmington means you’ll be part of a dedicated team, committed to providing high quality services and support to our customers. Our people are empowered to learn and develop themselves, and being part of our team, we provide the opportunities for you to grow.


We offer a great core benefits package which includes performance related bonus, 401K, medical, dental and life cover.


We have a hybrid working framework that balances flexible working with providing the space for collaboration and learning from each other.


We care about the physical and mental health of all our colleagues. We provide an extensive range of wellbeing resources so that everyone feels supported, and has the best opportunity to do their best work.



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The Legal Bit!

The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.


*Please note that this role may remain advertised until an offer of employment has been made.


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