• Social Media and PR Manager

    Job Locations UK-Sutton Coldfield
    Posted Date 1 month ago(10/12/2018 7:23 AM)
    Risk & Compliance
    # of Openings
  • Company Outline

    ICA logo

    Job Role:  Social Media and PR Manager

    Location:  Sutton Coldfield, B72

    This role is available for local candidates already authorised to work in the role’s country only.


    Why do we want you?


    We want you because you're an influencer Marketer who specialises in social media, public relations (PR), SEO, copywriting and all things digital marketing.


    The International Compliance Association (ICA) is a professional body and the leading global provider of professional qualifications and training in anti money laundering, compliance and financial crime prevention. We are going through a period of growth and change and we need amazing people who thrive in a dynamic environment and embrace change to join us on the next stage of our journey. We now have nearly 14,000 members in 124 countries and an alumni of over 130,000 regulatory and financial crime compliance professionals who have studied for one of our qualifications. And we have impressive plans for further growth across our offices in Dubai and Singapore and leafy Sutton Coldfield which is our head office and where this role will be based (although international travel is a real possibility).


    We are now on the lookout for someone who can develop our social media platforms, grow our social media footprint and enhance our earned media opportunities through PR.


    You'll need to be someone who is creative and a great copy-writer, self-motivated, with excellent social media and media relations skills as well as a natural ability to connect with online audiences. It's a fast paced environment so you'll need to enjoy working under pressure as well as loving the idea of using your creative skills to contribute ideas.

    Main Purpose of Role

    Reporting to the Associate Director of Marketing and Communications you will be responsible for raising our international profile through the development of social media and PR strategies, content and campaigns execution as well as by forging effective relationships with key journalists and influencers.


    Social media

    • Develop our social media strategy, plans and campaigns to boost reach and engagement through SEO, ultimately driving brand awareness and new customer acquisition
    • Develop and maintain the editorial calendar and activities; management of social platforms including LinkedIn, Facebook and Twitter
    • Attend monthly meeting with in-house content team to plan future content and review past success
    • Create and proofread engaging multimedia content working with our in-house content team to ensure maximum impact
    • Liaise with internal teams, partners and other stakeholders to collate newsworthy content
    • Copywriting for all organic and boosted social media posts along with all reactive posts
    • Create and deliver an influencer strategy building relationships with relevant organisations, thought leaders, ICA members and advocates to increase our visibility and reach
    • Use Sprout Social to schedule and track all social media content (with the support of a digital marketing apprentice), ensuring suitable timings for an international audience
    • Deploy social media advertising budget across all platforms for boosted content
    • Post content and questions in other online communities e.g Quora and Reddit
    • Track and monitor the impact and success of campaigns to ensure deliverables are being met, reporting on a monthly basis
    • Maintain a keen understanding of industry trends and make appropriate recommendations regarding new tools and best practice


    • Develop strategies and PR plans that can be executed globally to grow brand awareness amongst our target audience
    • Leverage existing media and influencer relationships and build and cultivate new relationships with journalists and thought leaders
    • Work with our in-house content team to create proactive pitches to send to journalists and publications
    • Manage media inquiries and interview requests
    • Write and disseminate press releases
    • Monitor, analyse and communicate PR results on a monthly basis

    Other responsibilities

    • Copywriting and proof-reading for other channels e.g email and print advertising
    • Creating web content to improve SEO
    • Occasional attendance at internal and external events such as open days

    Skills and Experience Required

    We always support colleagues to develop their skills but to be successful in this job you really do need to already be able to tick most of these boxes...


    We know it’s not a skill, but the successful candidate must have permission to work in the UK by the start of their employment 


    You will also need;


    • Solid proven working experience in social media management and public relations in either an agency or in-house role (association, education, training or professional services an advantage)
    • A track record of creating and executing successful social media and PR campaigns
    • Business knowledge and experience of working with LinkedIn, Facebook, Twitter and other social platforms
    • Demonstrable copy-writing and editing skills required combined with excellent attention to detail
    • An understanding of the importance of SEO and writing with SEO in mind
    • Proven organisational skills with the ability to prioritise and multi-task in a high-pressure environment
    • Can-do attitude with a willingness to get stuck in and make things happen
    • Educated to degree level and a relevant qualification in marketing or communications would be beneficial although personal qualities and real experience are just as important


    You need to be the kind of person who…

    • Is passionate about Social Media Management and PR
    • Loves to learn – both knowledge and skills
    • Is a creative question-asker and a solution-finder
    • Is able to work in a fast paced, fun and progressive environment
    • Enjoys a challenge – we work hard, and it can be a steep learning curve


    Before you go...
    Thanks for reading our job advert. We’ve tried to bring to life what it’s like working as part of Wilmington Plc but we do so much that it’s tough to distil into a single page. We also recognise that sometimes people can be put off applying for a job unless they think they match every requirement. Don’t let that hold you back. If you are excited about the role and think you can do much of what we have described but aren’t sure if you are quite who we’re looking for… give it a try. Nothing ventured nothing gained!


    Come join us!

    At Wilmington Plc, we know how hard our employees work and the contributions they make to our business. As such we offer attractive salary packages that include some fantastic benefits such as performance related bonus, contributory pension scheme with life assurance, at least 23 days' annual holiday but also flexible benefits that allows you to tailor your choices i.e. purchase additional holiday days, discount vouchers, heavily subsidised gym membership, cycle to work schemes and dining cards.


    We offer variety, development and an opportunity to be part of a committed group of colleagues. We operate an open environment where you’ll be encouraged to make an impact. At Wilmington, our collaborative approach means your great ideas will be welcomed and your great work recognised. 



    We are focused on ensuring that Wilmington remains a great place to work. We value our people and we continue to invest in their career development. We encourage learning, and career opportunities are possible across all Wilmington companies

    “We are committed to equality, equality of opportunity and valuing diversity”




    The Legal bit 

    The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.


    *Please note that this role may remain advertised until an offer of employment has been made.


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