• Digital Marketer - Subscriptions

    Job Locations UK-London
    Posted Date 1 month ago(10/12/2018 10:21 AM)
    # of Openings
    Wilmington Healthcare
  • Company Outline





    Job Role:  Digital Marketer –subscriptions

    Location: London, E1

    This role is available for local candidates already authorised to work in the role’s country only.


    Wilmington Healthcare is a fast-growing B2B data and intelligence business - We provide data and insight for the rapidly changing UK healthcare and pharmaceutical sector. Our in-depth NHS knowledge, coupled with our high-quality datasets enable effective and actionable insights. Our live events, training and news-services empower workforces and support strategic decision making.  Wilmington Healthcare comprises Wellards, Binley’s NHiS and HSJ.  This Digital Marketer job role sits within HSJ.


    Why do we want you?

    HSJ is the leading news, data and digital-insight brand for the UK healthcare sector. We are looking for a digital marketing expert to grow our subscriptions business: leveraging our advanced Content Management System (CMS) to increase conversion through the e-commerce funnel.


    We want you because you are an ambitious digital marketing specialist, who is experienced in using marketing automation (Marketo Eloqua HubSpot or similar), Google Analytics (GA), Webtrends, StatCounter or similar and expertise in SEO, PPC, email and social media marketing, as well as experience optimizing the product UI/UX to improve conversion and retention.

    Main Purpose of Role

    So, what will you be doing?


    As a Digital Marketing expert you will join our market-leading brand HSJ, to help us continue to grow the subscriber customer base on HSJ.co.uk and HSJ Intelligence, and deliver new products to market, using high-value content, marketing automation, CRM technology, social media and digital/online marketing channels.


    This is a fantastic digital marketing opportunity for somebody who is ambitious and wants to use their expertise in the latest digital and marketing automation tools and technology within a highly commercial environment.


    You will use your subject matter expertise to deliver multi-channel marketing campaigns, using SEO, PPC, email and social media to increase site traffic across our digital subscriptions platforms/sites, using content and pricing strategies to increase conversion from the sites and leveraging the platform capabilities and metered-content strategies to drive conversion.


    As an experienced digital marketer, you will use your knowledge to exploit our marketing automation platform (Marketo) to deliver effective direct-campaigns and develop lead nurture programmes to improve customer-insight and sales conversion rates.


    We all know how important targetted campaigns are so it goes without saying that you will have experience in tracking and measuring marketing activities and customer touch-points, to measure ROI from marketing and this is something you will do naturally in this role.  Along with this, you will have a passion for tracking customer engagement to improve our understanding of the customer journey and leveraging customer insight to acquire new customers, grow revenues and improve the products.

    Skills and Experience Required

    We always support colleagues to develop their skills but to be successful in this job you really do need to already be able to tick most of these boxes...


    We know it’s not a skill, but the successful candidate must have permission to work in the UK by the start of their employment


    • Experience in subscriptions revenues essential
    • Marketing products where the sales/transactions are online (e-commerce)
    • Improving websites/CMS and improving user experience (UI) to drive and increase sales
    • Demonstrable PPC and SEO expertise, with performance metrics and examples of campaigns
    • Using social channels for marketing, with case studies and examples
    • Web analytics (Webtrends, Google Analytics GA or equivalent)
    • Social Media campaign management (Sprout, Hootsuite etc…)
    • Marketing automation (Marketo/Pardot/Eloqua or similar)
    • Technical website skills such as SQL, HTML, CSS, GA highly desirable
    • Strong Microsoft Excel and/or data visualization tools such as Tableau also desirable, but not essential 

    You need to be the kind of person who…


    • Is passionate about the customer journey and insight driven
    • Loves to learn – both knowledge and skills
    • Is a creative question-asker who is always curious and keen to find solutions
    • Is able to work in a fast paced, fun and progressive environment
    • Enjoys a challenge – we work hard, and it can be a steep learning curve
    • Self-starter with a mentality of ownership and personal accountability
    • Highly articulate and able to communicate confidently with senior stakeholdersWell organised and able to manage and prioritise a diverse workload
    • Strong inter-personal and communication skills essential: Able to create a network of peers and build relationships across the business (stakeholder management – cross function)
    • Energetic and confident team player. Enthusiastic, motivated and not afraid to have a voice
    • Ambitious and driven with a clear perspective of your career and where you want to go
    • Target oriented (= you have worked in a measured environment)


    Before you go...
    Thanks for reading our job advert. We’ve tried to bring to life what it’s like working as part of Wilmington Plc but we do so much that it’s tough to distil into a single page. We also recognise that sometimes people can be put off applying for a job unless they think they match every requirement. Don’t let that hold you back. If you are excited about the role and think you can do much of what we have described but aren’t sure if you are quite who we’re looking for… give it a try. Nothing ventured nothing gained!


    Come join us!

    At Wilmington Plc, we know how hard our employees work and the contributions they make to our business. As such we offer attractive salary packages that include some fantastic benefits such as performance related bonus, contributory pension scheme with life assurance, at least 23 days' annual holiday but also flexible benefits that allows you to tailor your choices i.e. purchase additional holiday days, discount vouchers, heavily subsidised gym membership, cycle to work schemes and dining cards.


    We offer variety, development and an opportunity to be part of a committed group of colleagues. We operate an open environment where you’ll be encouraged to make an impact. At Wilmington, our collaborative approach means your great ideas will be welcomed and your great work recognised. 


    We are focused on ensuring that Wilmington remains a great place to work. We value our people and we continue to invest in their career development. We encourage learning, and career opportunities are possible across all Wilmington companies

    “We are committed to equality, equality of opportunity and valuing diversity”




    The Legal bit 

    The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.


    *Please note that this role may remain advertised until an offer of employment has been made.


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