• Senior Marketing Executive

    Job Locations UK-London
    Posted Date 3 months ago(23/11/2018 4:50 AM)
    # of Openings
    Central Law Training
  • Company Outline


    CLT Logo Nov2018


    Job Role:  Senior Marketing Executive

    Location: London, E1

    This role is available for local candidates already authorised to work in the role’s country only.


    Central Law Training is a leading provider of post-qualification training for the legal profession. 


    The business is a key part of the Professional Division of Wilmington plc, which provides information, education and networking enabling clients to improve their businesses.  


    Why do we want you .....?

    We want you because you are an experienced Marketing Executive who is passionate about digital and offline marketing and you have a fantastic eye for detail gained as a result of your copywriting and proof reading experience.

    Main Purpose of Role

    You will be using your digital and email marketing expertise to drive increased revenue and delegate attendance to our industry recognised portfolio of legal training courses.


    In this job role you will also have the opportunity to help develop the marketing strategy of the business.


    This is an exciting role for someone looking to progress their marketing career in a fast-paced environment with a high level of responsibility.


    Ideally you will have a strong events marketing background along with experience of managing a number of campaigns at the same time using a range of digital and offline marketing channels.


    Other responsibilities include: 


    • Producing reports and conducting detailed analysis of client demographics and purchase behaviour to inform marketing decisions and improve customer segmentation
    • Management of the marketing team’s email schedule and continuous development to improve emails on a weekly basis
    • Execution of marketing campaigns to drive revenue for a large number of public courses, webinars and online courses
    • Utilising CRM tools for the selection, segmentation and maintenance of data to increase effective targeting, response/conversion rates whilst staying GDPR compliant
    • Work with the content team to feed ideas for the production of content-based marketing to increase engagement with clients
    • Communicating with members to raise awareness of membership benefits and increase renewal rates
    • Manage the whole process from design to reporting of the full range of training brochures on time and on budget
    • Maintain budget reports and distribute to stakeholders on a monthly basis
    • Pulling together KPI and Google Analytics tracking information and reporting these to senior stakeholders
    • Effectively work with the design team providing accurate briefs and constructive feedback to produce quality design images
    • Work with design and distribution team to ensure all direct mail pieces are sent out on time
    • Management of the Marketing inbox, dealing with any incoming requests and ensuring the website is up to date and correct

    Skills and Experience Required

    We always support colleagues to develop their skills but to be successful in this job you really do need to already be able to tick most of these boxes...


    We know it's not a skill but we will need you to have right to work or ability to obtain the right to work in the UK


    • Sufficient experience in a similar role involving creating innovative marketing campaigns utilising the full marketing mix and segmenting client data to deliver targeted messaging to relevant audiences
    • Outstanding copywriting and proof reading skills with the ability to quickly create engaging copy for a wide range of topics and demonstrate a strong attention to detail
    • Experience of using digital marketing including email, social, SEO, PPC as part of integrated campaigns
    • Experience in Google Analytics to track client behaviour and report on key metrics
    • Good Excel skills with capability of creating detailed analysis of customer data, campaign results and ROI
    • Confidence to communicate with senior stakeholders on marketing KPIs and campaigns
    • Understanding of managing customer data as well as acquisition of prospect data including knowledge of data protection regulations
    • Good relationship building skills to effectively manage supplier relationships and communicate requirements and expectation
    • Educated to degree-level or equivalent
    • Knowledge of the legal market an advantage
    • IDM/CIM or other marketing qualification an advantage


    Before you go...
    Thanks for reading our job advert. We’ve tried to bring to life what it’s like working as part of Wilmington Plc but we do so much that it’s tough to distil into a single page. We also recognise that sometimes people can be put off applying for a job unless they think they match every requirement. Don’t let that hold you back. If you are excited about the role and think you can do much of what we have described but aren’t sure if you are quite who we’re looking for… give it a try. Nothing ventured nothing gained!


    Come join us!

    At Wilmington Plc, we know how hard our employees work and the contributions they make to our business. As such we offer attractive salary packages that include some fantastic benefits such as performance related bonus, contributory pension scheme with life assurance, at least 23 days' annual holiday but also flexible benefits that allows you to tailor your choices i.e. purchase additional holiday days, discount vouchers, heavily subsidised gym membership, cycle to work schemes and dining cards.


    We offer variety, development and an opportunity to be part of a committed group of colleagues. We operate an open environment where you’ll be encouraged to make an impact. At Wilmington, our collaborative approach means your great ideas will be welcomed and your great work recognised. 


    We are focused on ensuring that Wilmington remains a great place to work. We value our people and we continue to invest in their career development. We encourage learning, and career opportunities are possible across all Wilmington companies

    “We are committed to equality, equality of opportunity and valuing diversity”






    The Legal bit 

    The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.


    *Please note that this role may remain advertised until an offer of employment has been made.



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