• Digital Marketing Manager

    Job Locations UK-Sutton Coldfield
    Posted Date 2 months ago(10/11/2018 10:06 AM)
    Risk & Compliance
    # of Openings
  • Company Outline

    ICA logo


    Job Role: Digital Marketing Manager

    Location: Sutton Coldfield, B72

    This role is available for local candidates already authorised to work in the role’s country only. 


    ICA is the leading global provider of professional certificated qualifications and training in anti-money laundering (AML), compliance and fraud/financial crime prevention. For novice and experienced practitioners alike, the ICA certificate and diploma courses are a benchmark of excellence. ICA's internationally recognised qualifications enhance the knowledge and skills of individuals, improve business practice and minimise risk.


    Why do we want you?

    We want you because you specialise in digital, online and international marketing, campaign management, SEO and marketing related analytics and strategy building.  

    We are going through a period of growth and change and we need amazing people who thrive in a dynamic environment and embrace change to join us on the next stage of our journey.


    We now have nearly 14,000 members in 124 countries and an alumni of over 130,000 regulatory and financial crime compliance professionals who have studied for one of our qualifications. And we have impressive plans for further growth. We have offices in Dubai and Singapore but leafy Sutton Coldfield is our head office and where this role will be based (although international travel is a real possibility).

    Main Purpose of Role

    Your responsibility in this role is to plan, measure and report performance on all digital marketing campaigns including web, SEO, SEM, email and social media (working with Social Media Manager).


    You'll be planning, executing and measuring experiments and conversion tests, passing on best practice to the rest of the team as well as creating segments, reports and dashboards in Salesforce.


    Other areas you'll be involved in are;

    • Management of email marketing automation (a new endeavour for us)
    • Work closely with the website development team to enhance usability and design
    • Provide marketing support and act as liaison point for our international partners
    • Manage the planning and execution of ICA’s webinar program including third party sponsor liaison
    • Manage a digital marketing apprentice
    • Management of event apps
    • Occasionally provide additional support with local events including Open Days and conferences
    • Keep on top of digital marketing best practice and new tools in order to inform creative growth strategies

    So what kind of person are we looking for?

    Above all we’re looking for someone who is positive, self-motivated and who won’t stop until the job is done to their best ability. Someone who is curious, a problem solver and who is equally as comfortable taking ownership of a project with little oversight as they are working together with the team on a campaign.


    No two days are the same around here at the moment so we really do need someone who enjoys a fast-paced work dimension and who is willing to contribute ideas (and even challenge existing ways of doing things).

    Skills and Experience Required

    We always support colleagues to develop their skills but to be successful in this job you really do need to already be able to tick most of these boxes...


    We know it’s not a skill, but the successful candidate must have permission to work in the UK by the start of their employment


    We'll also need you to have; 


    • Digital and Online marketing experience both UK and international
    • Extensive campaign planning and management experience (working in B2B, education, training or professional services an advantage)
    • A marketing qualification: Degree, CIM etc
    • Demonstrable experience in leading and managing SEO and SEM campaigns
    • Creative thinking that identifies target audiences and devises digital campaigns and strategy
    • Highly proficient in data analysis, Google Analytics and Google Tag Manager
    • Marketo and Salesforce experience desirable
    • Strong analytical and data-driven thinking skills
    • Outstanding planning and organisational skills with the ability to manage multiple projects and stakeholders simultaneously in a fast-paced and dynamic work environment
    • Ability to understand technical subjects and emerging technologies and relevance to the business
    • Combines creativity with commercial acumen

    You need to be the kind of person who…


    • Is passionate about marketing
    • Loves to learn – both knowledge and skills
    • Is a creative question-asker and a solution-finder
    • Is able to work in a fast paced, fun and progressive environment
    • Enjoys a challenge – we work hard, and it can be a steep learning curve


    Before you go...
    Thanks for reading our job advert. We’ve tried to bring to life what it’s like working as part of Wilmington Plc but we do so much that it’s tough to distil into a single page. We also recognise that sometimes people can be put off applying for a job unless they think they match every requirement. Don’t let that hold you back. If you are excited about the role and think you can do much of what we have described but aren’t sure if you are quite who we’re looking for… give it a try. Nothing ventured nothing gained!


    Come join us!

    At Wilmington Plc, we know how hard our employees work and the contributions they make to our business. As such we offer attractive salary packages that include some fantastic benefits such as performance related bonus, contributory pension scheme with life assurance, at least 23 days' annual holiday but also flexible benefits that allows you to tailor your choices i.e. purchase additional holiday days, discount vouchers, heavily subsidised gym membership, cycle to work schemes and dining cards.


    We offer variety, development and an opportunity to be part of a committed group of colleagues. We operate an open environment where you’ll be encouraged to make an impact. At Wilmington, our collaborative approach means your great ideas will be welcomed and your great work recognised. 



    We are focused on ensuring that Wilmington remains a great place to work. We value our people and we continue to invest in their career development. We encourage learning, and career opportunities are possible across all Wilmington companies

    “We are committed to equality, equality of opportunity and valuing diversity”





    The Legal bit 

    The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.


    *Please note that this role may remain advertised until an offer of employment has been made.


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