• Marketing Assistant

    Job Locations UK-Basildon
    Posted Date 3 months ago(26/7/2018 5:31 AM)
    Division
    Healthcare
    # of Openings
    1
    Brand
    Wilmington Healthcare
  • Company Outline

       

    whcare                                                                                                       

     

    Wilmington Healthcare is an unrivalled, single healthcare data, education and information resource with outstanding analytics capabilities. We provide our clients with market leading insight into local health economies, complemented by increased access to senior health stakeholders and the wider NHS which results in effective and actionable insights.

     

    Wilmington Healthcare comprises of HSJ, Interactive Medica and the former brands Wellards, Binley’s, OnMedica and NHiS.

                     

    Main Purpose of Role

    Wilmington Healthcare is a fast-growing B2B data and intelligence business. We provide data and insight on the rapidly changing UK healthcare market. Our in-depth NHS knowledge, coupled with our high-quality datasets enable effective and actionable insights. Our live events, training and news-services empower workforces and support strategic decision making.

     

    We are looking for a marketing assistant to join our campaign marketing team: to help us continue to grow our customer base and deliver new products to market, using high-value content, marketing automation, CRM technology, social media and digital marketing. Our customers include the UK’s leading pharmaceutical companies, medtech innovators, healthcare providers, NHS suppliers and national and local policy-makers.

     

    This is an ideal role for an ambitious individual, starting their career in marketing, who wants to use the latest tools and technology in a highly commercial environment. Training/development provided.

     

    Accountabilities:

    • Supporting the marketing managers to deliver multi-channel marketing campaigns
    • Managing social media accounts and deliver social campaigns
    • Update website copy with product announcements and news/thought-leadership content
    • Track/measure marketing activities and customer touch-points, to measure ROI from marketing
    • Work with the automation team to scope, plan and implement automation campaigns
    • Use lead nurture programmes to improve customer-insight; increasing sales conversion rates
    • Track customer engagement to improve our understanding of the customer journey

    Skills and Experience Required

    Experience:

    • B2B marketing experience and/or a marketing qualification is highly desirable
    • Using social media for marketing, working with sales teams, managing websites and CMS systems and/or any database experience is highly desirable
    • Marketing automation experience (Marketo/Pardot/Eloqua or similar) is highly desirable, but not essential as full training will be provided

     Specific Skills & competencies:

     

    • Highly literate and numerate, with strong copy and proof reading skills
    • Strong Microsoft Excel and PowerPoint
    • Demonstrable understanding of marketing principles
    • Understanding of web analytics (Webtrends, Google Analytics or equivalent packages useful)
    • Social Media campaign management (Sprout, Hootsuite etc…)

     Personal qualities:

    • Extremely well organised and able to manage and prioritise a diverse workload (and able to articulate management of time/process)
    • Strong inter-personal and communication skills essential: Able to create a network of peers and build relationships across the business (stakeholder management – cross function)
    • Customer focused and insight driven
    • Self-starter with a mentality of ownership and personal accountability
    • Creative and always curious
    • Energetic and confident team player. Enthusiastic, motivated and not afraid to have a voice
    • Ambitious and driven with a clear perspective of your career and where you want to go
    • Target oriented (ideally you have worked in a measured environment)

       

    We are focused on ensuring that Wilmington remains a great place to work. We value our people and we continue to invest in their career development. We encourage learning, and career opportunities are possible across all Wilmington companies


    We are committed to equality, equality of opportunity and valuing diversity

     

     

    Wilmington

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