Wilmington Plc is an international company that provides information, education and networking opportunities across a range of b2b industries.
Wilmington Business Intelligence and ARK Group provide events, digital and print products to senior executives working within the charity, legal and information markets. Our impressive client base includes most of the UK’s largest charities and their professional advisors, and senior executives at the top 250 UK and leading European law firms.
The Head of Marketing will manage the strategy and implementation of all marketing campaigns for WBI’s charity portfolio and ARK reports and events to raise awareness of our products. He or she will work as a key member of the management team to achieve budgeted revenues and profit figures. They will head up a newly restructured team of 4 marketing professionals and a freelance marketing consultant.
The Head of Marketing will manage a team of 5 to achieve marketing objectives and budgeted revenues. He or she will create a proactive and positive, results driven environment and ensure all communications are high quality and GDPR compliant. Key duties include:
Building strategic marketing plans to meet sales revenues and raise awareness of our brands
Developing and implementing digital marketing strategies to increase traffic to websites, increase conversions and generate qualified sales leads
Using content, PR and social media to raise awareness of our products and brands
Driving events marketing to achieve delegate sales revenues
Reporting and research
This is a great opportunity for a data and systems driven marketing professional who thinks on their feet and wants to make an impact through implementing new digital marketing strategies, automation and content marketing. The successful candidate will commercial, results driven, a confident communicator and have a can-do attitude.
We are focused on ensuring that Wilmington remains a great place to work. We value our people and we continue to invest in their career development. We encourage learning, and career opportunities are possible across all Wilmington companies
“We are committed to equality, equality of opportunity and valuing diversity”