• Campaign Manager

    Job Locations UK-London
    Posted Date 7 days ago(13/7/2018 12:01 PM)
    Division
    Healthcare
    # of Openings
    1
    Brand
    Wilmington Business Intelligence
  • Company Outline

       

    whcare                                                                                                       

     

    Wilmington Plc is an international company that provides information, education and networking opportunities across a range of b2b industries.

     

    Wilmington Business Intelligence and ARK Group provide events, digital and print products to senior executives working within the charity, legal and information markets. Our impressive client base includes most of the UK’s largest charities and their professional advisors, and senior executives at the top 250 UK and leading European law firms.

     

    https://www.wilmingtonplc.com/our-knowledge/healthcare/wilmington-business-intelligence

    https://www.wilmingtonplc.com/our-knowledge/healthcare/ark-group

     

    Portfolio:

     

    • Events: 10 conferences and 5 webinars across the charity, legal and information markets
    • Digital products: www.charitychoice.couk charity directory and online donation service, www.charityfinancials.com subscription tool, www.smeeandford.com charity data and legacy notification services
    • Print products: Charity Choice print directories

    Main Purpose of Role

    To work as part of the marketing team to deliver compelling campaigns to targeted audiences that generate sales and high-quality, qualified leads. To raise our profile and awareness of our brands across the charity, legal and information markets.

     

    Responsibilities:

     

    Carry out targeted, creative marketing campaigns to achieve sales targets and generate qualified leads

    • Create marketing campaigns that drive sales and engagement with our key audiences
    • Manage on-site and e-mail marketing campaigns to promote our digital and print products, and reach delegate sales target for events
    • Work with the Head of Marketing to introduce marketing automation and lead nurturing campaigns
    • Ensure all products are cross promoted to best effect across the wider business
    • Liaise with trade clients to achieve sales targets for digital reports and print products

     

    Work with the sales team to improve customer retention rates and drive new business

    • Work as part of a team to implement an integrated sales and marketing retention strategy
    • Manage all digital marketing campaigns to generate new leads and sales
    • Oversee all sales collateral including media packs, sales letters, service e-mails and house ads

    Work with the Content Manager to schedule sales-led communications through social channels

    • Ensure that all social media communications balance content with promotional messages
    • Work as part of the marketing team to build our online communities

    Ensure all websites are up to date and drive conversions

    • Work with the Marketing Executive to keep our product websites and event microsites up to date
    • Work with the Head of Marketing to ensure all websites are optimised for customer experience to maximise lead generation

     

    Events management

    • Responsibility for creating branding for new events
    • Creating marketing strategies to meet delegate sales revenues and promote events to agreed deadlines
    • Oversee all stands, presentations, signage and collateral for events

     

    Manage customer and new business prospect data

    • Oversee the data handling for e-mail campaigns, ensuring we collect the relevant GDPR permissions
    • Work with the Marketing Executive to build and qualify new prospect lists
    • Ensure all lists are well managed across all sales and marketing CRMs

     

    Skills and Experience Required

     

    This is a great opportunity for target driven and organised marketing professional who is looking to step up to a management role and work across multiple projects and brands. The successful candidate will be data and systems driven but also have great copy writing skills.

     

     

    The skills required:

     

    • At least 4 years digital marketing experience in a results / data driven environment
    • Experience of implementing lead nurturing campaigns
    • Excellent copywriting skills and good attention to detail
    • Outstanding time management skills and ability to prioritise a shifting workload
    • Experience of working on events an advantage
    • Marketing qualification, ideally digital an advantage

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    We are focused on ensuring that Wilmington remains a great place to work. We value our people and we continue to invest in their career development. We encourage learning, and career opportunities are possible across all Wilmington companies


    “We are committed to equality, equality of opportunity and valuing diversity”

     

     

    Wilmington

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