• Marketing Executive

    Job Locations UK-London
    Posted Date 1 month ago(21/6/2018 11:13 AM)
    Division
    Healthcare
    # of Openings
    1
    Brand
    Wilmington Healthcare
  • Company Outline

       

    whcare                                                                                                       

     

    Wilmington Healthcare is an unrivalled, single healthcare data, education and information resource with outstanding analytics capabilities. We provide our clients with market leading insight into local health economies, complemented by increased access to senior health stakeholders and the wider NHS which results in effective and actionable insights.

    Wilmington Healthcare comprises Wellards, Binley’s NHiS and HSJ.

                     

    Main Purpose of Role

    This is an amazing opportunity for a marketer with a couple of years’ experience to dive into all aspects of B2B event marketing and develop a career. The candidate will join the healthcare events team at Wilmington, reporting to the Head of Events Marketing and working with their wider team. They will be expected to step up to the plate and deliver integrated event marketing campaigns for world-class events, such as the HSJ Summit series and to support other event campaigns across the healthcare business.

     

    Wilmington has a marketing academy and encourages its marketers to work together across to deliver excellence for all our customers. As part of this role we expect the candidate to commit to continuing their professional development by undertaking relevant training and courses to enhance their skills. They will be passionate about events and have a strong desire to make a real contribution to the overall success of the business.

     

    The candidate will executing B2B marketing campaigns for all relevant online and offline channels, including, but not limited to:

    • Email
    • Social
    • Display/At event materials
    • Website
    • PPC
    • SEO


    Under the direction of the Head of Event marketing the candidate will be expected to:

    • Build and research relevant marketing lists using internal databases
    • Execute campaigns using available marketing automation systems and social media channels
    • Create content and programmes with help from relevant agencies – designers, videographers; in all formats – videos, images, ads, articles etc.
    • Undertake on-pointe copywriting using briefs from content owners, audience personas and own supportive research
    • Brief in and update websites with help where needed from tech support: Including layout, design, copy (no technical skills needed but some basic html is useful)
    • Analyse and report on campaign success

     

    Skills and Experience Required

    We are looking for a candidate ready to move to the next step, take wider responsibility and develop their skills. Ideally they will have the following skills and experience:

    •  2+ years’ experience in B2B marketing, preferably with events experience
    • Excellent project management and communication skills
    • Exceptional attention to detail and copywriting experience
    • Proven experience of managing timescales and an understanding of budgets
    • Excellent writing and verbal skills with the ability to analyse marketing results
    • An understanding of digital marketing 

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    We are focused on ensuring that Wilmington remains a great place to work. We value our people and we continue to invest in their career development. We encourage learning, and career opportunities are possible across all Wilmington companies


    “We are committed to equality, equality of opportunity and valuing diversity”

     

     

    Wilmington

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