• Marketing Executive

    Job Locations UK-Leicester
    Posted Date 2 months ago(28/2/2018 12:02 PM)
    # of Openings
    1
    Brand
    Mercia
  • Main Purpose of Role

    Mercia are looking for a Marketing Executive to join thier exciting marketing team. This role focuses upon the digital products including websites (totalsolution and Practice Track Online), social media and the app (mytaxapp). You will have the opportunity to work on integrated marketing campaigns, be responsible for producing and leading activity, including product development and innovation.

    You should be a confident person with excellent communication and organisational skills to manage the range of digital products and clients. You will be required to create briefs for the appropriate partner website agency and own overall project plans to ensure smooth and controlled project deliveries.

    Key Responsibilities include:

    •To be the expert in your products, to have the knowledge and capability to make decisions

    •Ensure KPI’s and targets are met for all digital products, liaising with key stakeholders

    •Develop and execute a marketing strategy and plan for all digital products

    •Work closely with line manager to develop digital products and portfolio

    •Apply emerging technologies and techniques to our products

    •Maintaining Google Ads/ Google AdWords and SEO activities for digital products

    •Review and enhance all product activity and ROI •Create and manage content for all digital products

    •Manage email planning and distribution lists with Marketing Assistant

    •Train admin team to ensure full support and product knowledge

    •Deal with clients on a daily basis, via phone, email and online chat

    •Research new industry events and competitors

    •Produce marketing materials for all digital products liaising with design team

     

    Skills and Experience Required

     Personal specification:

    •3+ year’s experience in a marketing role

    •Experience working within a digital commerce environment

    •Understanding of websites and online marketing is essential

    •Experience of using social media as a marketing tool/product

    •Confident in leading projects and teams

    •Good communication skills (including excellent written skills)

    •Good analytical skills

    •Creative with a customer focused approach

    •Excellent eye for detail
     


     

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