Marketing Associate

Job Locations US-NC-Charlotte
Posted Date 2 weeks ago(8/3/2018 1:10 PM)
# of Openings
Wilmington FRA

Company Outline





Since 2001, Financial Research Associates (FRA) has provided the retail and institutional financial markets with crucial educational and networking opportunities covering issues and topics that are often news to even the news media! With the FRA partners’ 65+ years of combined conference experience, our seamless operational processes and the extensive, original research that goes into each topic, FRA has established itself as the leading provider of substantive, topical information for C-suite financial executives. FRA is part of Wilmington plc Healthcare Division. 


Main Purpose of Role

The Marketing Associate is a well rounded marketer with 3+ years of experience in digital marketing tactics and project management. As a key individual contributor, the Marketing Associate will manage marketing strategy, maximize lead generation and drive sales. This individual thrives in a fast-paced environment and has excellent organizational skills.




Develop Comprehensive Marketing Campaigns

The Marketing Associate will be responsible for driving strategic marketing tactics for 20+ executive-level conferences annually with the goal of driving leads and revenue.

  • Develop comprehensive marketing campaigns for assigned conferences
  • Collaborate with conference production to define the target audience
  • Create a tailored marketing strategy using demographic and behavioral characteristics of the audience to inform the approach
  • Utilize multi-channel marketing tactics including but not limited to email marketing, retargeting, social media, content marketing, direct mail, search engine optimization and paid search 
  • Collaborate with conference sponsors and speakers to develop a co-marketing approach 
  • Establish media partnerships and serve as the primary contact 
  • Creatively utilize social media to identify individual influencers that can amplify marketing reach 

Project Management


The Marketing Associate will serve as a project manager, working with internal and external resources to ensure marketing campaign success.

  • Collaborate with internal and external subject matter experts to translate knowledge into strategic marketing initiatives
  • Coordinate with Graphic Designers, Email Marketers and Systems Architect to ensure all marketing tasks are completed on time and within budget
  • Work closely with conference-assigned Producer, Business Development Representative and Sponsorship Sales Representative to communicate marketing strategy and drive collaboration to reach revenue goals

Key Productivity Indicators, ROI and Budget


The Marketing Associate will be responsible for regular reporting of marketing campaign progress resulting in new, out-of-the-box tactics to drive attendance to conferences.

Review marketing activities and results on a weekly basis

  • Review marketing activities and results on a weekly basis
  • Create and follow pacing reports to compare YOY progress 
  • Make recommendations for success based on reporting and analysis 
  • Ensure marketing tactics are performed within budget

Skills and Experience Required


  • Bachelor’s Degree in business/marketing or related field 
  • 3+ years of experience in a B2B or B2C environment 
  • Must have experience with CRM systems (Salesforce a plus) and marketing automation platforms (Marketo a plus)
  • Must thrive in a fast-paced work environment with the ability to effectively time manage, prioritize and multitask
  • Strong digital marketer with experience running multi-touch & multi-channel campaigns
  • Excellent relationship building skills in person, on the phone and via Skype 
  • Team player that works independently and is a self starter 
  • Must be results oriented and able to think outside the box to reach goals
  • Copywriting experience for multiple channels a must
  • 3+ years in healthcare or finance industry a plus
  • Prior event marketing experience a plus


Financial Research Associates (FRA) is one of the nation’s largest conference organizations.  As a division of London-based Wilmington PLC, FRA is a preferred resource for executives and managers seeking cutting edge information on the next wave of business opportunities. We have a distributed workforce headquartered in Charlotte, NC. We offer a competitive package including healthcare and dental benefits, life insurance and 401K. Our office promotes a relaxed, casual work environment with early office closure every Friday.




We are focused on ensuring that Wilmington remains a great place to work. We value our people and we continue to invest in their career development. We encourage learning, and career opportunities are possible across all Wilmington companies

“We are committed to equality, equality of opportunity and valuing diversity”





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