Since 2001, Financial Research Associates (FRA) has provided the retail and institutional financial markets with crucial educational and networking opportunities covering issues and topics that are often news to even the news media! With the FRA partners’ 65+ years of combined conference experience, our seamless operational processes and the extensive, original research that goes into each topic, FRA has established itself as the leading provider of substantive, topical information for C-suite financial executives. FRA is part of Wilmington plc Healthcare Division.
The Big Picture
You’ll be asked to cultivate a deep understanding of our end users, understand how to target them, what their needs and objections are, and how to motivate them to take action. Success will require the cultivation of strong relationships with both internal and external subject matter experts whose knowledge you will be translating into strategic marketing copy. You’ll be creating campaigns to drive attendance to our events and will be responsible for making sure those plans are executed on time and within budget. An understanding of marketing automation and data analytics will allow the ideal candidate to leverage our systems and process to achieve success.
Who You’ll be working with
This position will work beside three graphic designers, a Marketo & email coordinator, several other marketing managers, the Systems Architect and the CMO. Collaboration with non-marketing personnel in the production and operations departments is also critical to success.
What You’ll be doing
The marketing manager will develop comprehensive marketing plans within budget for our executive-level conferences and seminars. Responsibilities include developing marketing positioning statements, media partnerships, defining customer targeting, writing marketing copy, coordinating marketing automation, direct mail, e-mail and social media marketing campaigns. You are responsible for managing each conference marketing from design through execution and ROI analysis.
Who You are
EDUCATION and/or EXPERIENCE
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