Marketing Associate

Job Locations US-NC-Charlotte
Posted Date 1 month ago(26/1/2018 4:50 AM)
Division
Healthcare
# of Openings
1
Brand
Wilmington FRA

Company Outline

 

 

FRA Color 2

 

ABOUT WILMINGTON FRA

Wilmington FRA is one of the nation’s largest conference organizations. FRA provides high-level networking and learning opportunities on sophisticated topics within the healthcare and finance arenas. FRA began in 2001 and now hosts more than 80 conferences per year under its Healthcare Education Associates, RISE Health and Financial Research Associates brands. FRA created the Resource Initiative & Society for Education (RISE Health Association) which is recognized industry-wide as the number one source for information on risk adjustment and quality improvement within healthcare.

 

What sets FRA apart?

We focus on targeted, complex topics that appeal to top-level healthcare, finance and government executives. We’re often first-to-market with cutting-edge topics, and our extensive research into these topics is unparalleled. In addition, our operations and logistics are top in the industry, and we consistently receive rave reviews on the seamless execution of our events. 

Main Purpose of Role

The Marketing Associate is a well rounded marketer with 3+ years of experience in digital marketing tactics and project management. As a key individual contributor, the Marketing Associate will manage marketing strategy, maximize lead generation and drive sales. This individual thrives in a fast-paced environment and has excellent organizational skills.

 

Responsibilities:

 

Develop Comprehensive Marketing Campaigns

 

The Marketing Associate will be responsible for driving strategic marketing tactics for 20+ executive-level conferences annually with the goal of driving leads and revenue.

  • Develop comprehensive marketing campaigns for assigned conferences
  • Collaborate with conference production to define the target audience
  • Create a tailored marketing strategy using demographic and behavioral characteristics of the audience to inform the approach
  • Utilize multi-channel marketing tactics including but not limited to email marketing, retargeting, social media, content marketing, direct mail, search engine optimization and paid search
  • Collaborate with conference sponsors and speakers to develop a co-marketing approach
  • Establish media partnerships and serve as the primary contact
  • Creatively utilize social media to identify individual influencers that can amplify marketing reach

Project Management

 

 

The Marketing Associate will serve as a project manager, working with internal and external resources to ensure marketing campaign success.

  • Collaborate with internal and external subject matter experts to translate knowledge into strategic marketing initiatives
  • Coordinate with Graphic Designers, Email Marketers and Systems Architect to ensure all marketing tasks are completed on time and within budget
  • Work closely with conference-assigned Producer, Business Development Representative and Sponsorship Sales Representative to communicate marketing strategy and drive collaboration to reach revenue goals

Key Productivity Indicators, ROI and Budget

 

The Marketing Associate will be responsible for regular reporting of marketing campaign progress resulting in new, out-of-the-box tactics to drive attendance to conferences.

  •  Review marketing activities and results on a weekly basis
  • Create and follow pacing reports to compare YOY progress
  • Make recommendations for success based on reporting and analysis
  • Ensure marketing tactics are performed within budget

Skills and Experience Required

  • Bachelor’s Degree in business/marketing or related field
  • 3+ years of experience in a B2B or B2C environment
  • Must have experience with CRM systems (Salesforce a plus) and marketing automation platforms (Marketo a plus)
  • Must thrive in a fast-paced work environment with the ability to effectively time manage, prioritize and multitask
  • Strong digital marketer with experience running multi-touch & multi-channel campaigns
  • Excellent relationship building skills in person, on the phone and via Skype
  • Team player that works independently and is a self starter
  • Must be results oriented and able to think outside the box to reach goals
  • Copywriting experience for multiple channels a must
  • 3+ years in healthcare or finance industry a plus
  • Prior event marketing experience a plus

 

 

 

We are focused on ensuring that Wilmington remains a great place to work. We value our people and we continue to invest in their career development. We encourage learning, and career opportunities are possible across all Wilmington companies


“We are committed to equality, equality of opportunity and valuing diversity”

 

 

Wilmington

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