Campaign Manager, HSJ Events

UK-London
2 months ago
Division
Healthcare
# of Openings
1
Brand
Wilmington Healthcare

Company Outline

   

whcareHSJ LogoWilmington Healthcare is an unrivalled, single healthcare data, education and information resource with outstanding analytics capabilities. We provide our clients with market leading insight into local health economies, complemented by increased access to senior health stakeholders and the wider NHS which results in effective and actionable insights.

Wilmington Healthcare comprises Wellards, Binley’s NHiS and HSJ.

 

HSJ celebrated its 125th birthday in 2016, yet despite its age this heritage brand is one of the most progressive b2b brands in the UK.  Serving the English healthcare’s senior leadership community with vital intelligence, HSJ provides a clear and unbiased view of what’s happening now and in the future at both political and practical levels, locally and nationally.

                 

Main Purpose of Role

The campaign manager will be the lead campaign marketer in the HSJ events business – owning the marketing strategy for our headline conferences and awards: Patient Safety Congress and exhibition, and the prestigious HSJ Awards and HSJ Value in Healthcare Awards.

Responsibilities will include:

  • To own and lead the strategic marketing planning for our largest events
  • Use automation (Marketo) to deliver campaigns, improve segmentation and lead scoring
  • Develop engaging and responsive marketing collateral
  • Use content to engage, segment and target prospects
  • Ensure marketing and sales activity is measured to support continuous improvement
  • Ensure stakeholders/teams are fully aligned with your strategic marketing objectives
  • Work with the sales/commercial directors to maximise engaged leads and conversion
  • Work with the editorial/producers to define audiences and develop content strategies

Skills and Experience Required

  • 5+ years’ experience in B2B events marketing
  • Large Scale events experience
  • Social media marketing, with clear metrics and performance measurement
  • Working directly with sales people: lead generation and performance tracking
  • Marketing automation
  • Experience supporting, developing and training junior staff

IT Experience required:

 

  • Marketing automation (Marketo, Pardot, Eloqua, Hubspot or similar)
  • Sales CRM (SalesForce, MS Dynamics or similar)
  • Strong Microsoft Excel and/or data visualization tools such as Tableau
  • Google analytics, webtrends or similar
  • PPC including Google Adwords and Linked-in essential
  • Website CMS
  • Social Media campaign management (Sprout, Hootsuite etc…)

We are focused on ensuring that Wilmington remains a great place to work. We value our people and we continue to invest in their career development. We encourage learning, and career opportunities are possible across all Wilmington companies


“We are committed to equality, equality of opportunity and valuing diversity”

 

 

Wilmington

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